Founded in 1993 the DSL is the leading organization addressing the 50plus generation in Germany. The DSL is centrally organized and based in Bonn.

Originally DSL was focused on age related diseases, such as Alzheimer's and Parkinson's and rapidly became the leading non-profit-organization in this area in Germany. Since the year 2006 DSL widened their scope substantially, encompassing complex health , wellness, financial services, sports, travel and education topics. This broad competence range enables DSL to represent today’s modern, active 50plus Generation in Germany.

DSL enjoys an outstanding reputation in the press and in the public due to a multitude of campaigns concerning various subjects eg. mobil communications or pension planing, always based on relevant information with high credibility. DSL has thus established itself as the reliable and trustworthy source of information for the 50plus generation. The average annual press-coverage amounts to a circulation of 500 to 600 million.

A professional staff led by the experienced Chairman Prof. Dr. Giso Deussen, and Managing Director and lawyer Erhard Hackler, with a 25 year history in politics, ensure the quality and success of DSL’s activities.

Prof. Dr. Ingo Füsgen, former President of the German Geriatric Association, heads the scientific board. The board represents scientists and experts in healthcare, politics and communication, also leading entrepreneurs.

Due to the strong position in the German society DSL is frequently asked to join hearings and meetings by federal and state institutions.

“Aktiv”, the official medium of DSL, is published a least four times a year, with a circulation of 25.000 copies each.

In addition to current activities DSL also certifies products and services complying with standards appropriate to the needs and expectations of the 50plus generation.